NewBeauty’s Awards recognize the most innovative and noteworthy products that have the distinct ability to solve beauty’s biggest problems.


For six months, we spritz and slather on nearly 10,000 products with the goal of finding the best of the best across the skin, hair, makeup, body, smile, wellness and fragrance categories. From the top longwear mascaras that stay put during tear-jerking movies to the best moisturizers that will keep skin hydrated during long-haul flights, each winner helps solve our biggest beauty problems so we can look as good as we feel.

Plus, we don’t stop at just products: We visit board-certified doctors to test the latest and greatest in-office treatments that do everything from smooth deep wrinkles to tighten loose skin, and utilize expert insight from our Medical Advisory Board to determine which ones reign supreme. Overall, our 200+ winners are results-driven confidence-boosters that deliver on their promises and deserve a coveted spot in your beauty routine. Each year, our distinguished list of top performers is acknowledged and brands are awarded with the powerful NewBeauty seal. Our awards are seen by millions and serve as an influential credentialing tool that empowers consumers to make confident beauty choices.

NewBeauty readers place a premium on products that feature the seal. Data shows that 88% of NewBeauty readers will buy a brand that’s new to them because it features the NewBeauty seal.

In addition, the NewBeauty Awards seal works best when used…EVERYWHERE!

NewBeauty readers are likely to purchase a beauty product with the seal after seeing it displayed just about anywhere:

On the product: 94%
In a magazine: 93%
On store signage: 91%
Featured in online ad: 85%

As an award recipient, your brand is able to tap into customized licensing capabilities that can add even more credibility to your winning product or service.

Click here to learn more and license your seal today.

Source: NewBeauty Awards Seal Proprietary Research, Fall 2018.